Hello!
My name is Fernanda and I am a UX researcher and service designer passionate about understanding people's perspectives and uncovering insights. My work encompasses both online and offline experiences, translating data into actionable solutions to create a positive impact into people’s lives.
Latest works
Service Design
This case study highlights the research conducted to map users' journeys, identify pain points, and uncover underlying issues that shaped the final recommendations.
Information Architecture
An information architecture redesign focused on reorganizing content, eliminating redundancies, and clarifying navigation to support users from awareness to enrollment.
Focusing on usability testing, this study examines how users interact with the public library website and identifies opportunities to simplify tasks and enhance clarity.
